American Benefits Planning, Inc., is an independent insurance agency founded in 1980 by Don Hoffman, CFP, CLU, RHU, LUTCF.  He believes in building long-term business relationships with his clients through excellence in customer service and superb follow-through.  Don expects the same commitment to high standards from all team members here at American Benefits Planning, as well as from the insurance companies he does business with.  Our expertise includes Life, Health, Dental, Disability and Long-Term Care Insurance and our family of clients ranges from individuals and families to businesses and organizations of all sizes and in a wide variety of industries

We pride ourselves in treating all of our customers as people – you are never just a policy number to us.   You will find that we take the time to listen to you carefully in order to identify the insurance services that best fit your needs and budget.  As an independent agency we don’t just represent one insurance company; we are committed to shopping the marketplace on your behalf for the best products available.  Once that process is completed, we present you with clear, easily understandable side-by-side comparisons for your consideration.  You will never hear a sales pitch from us, nor is there ever an obligation to buy.  American Benefits Planning’s main goal is to provide you with facts that will allow you to make an educated decision you will feel comfortable with.   

We invite you to take some time now to browse our website and hope you will find it informative and helpful.  Please feel free to contact us with questions or suggestions anytime.  You may also request a free, no obligation quote. 

We look forward to establishing a long-term relationship with you.